Why

ASEAN has consolidated its position as one of the world’s most attractive destinations for foreign direct investment, underpinned by sustained investor confidence, profitable operations, and strong reinvestment by foreign affiliates. The region has remained the leading recipient of FDI among developing economies for four consecutive years, demonstrating resilience amid heightened global uncertainty. According to the ASEAN Investment Report 2025, ASEAN’s FDI inflows rose by 8 per cent to approximately US$226 billion in 2024, even as global flows declined by about 11 per cent, underscoring the region’s enduring competitive strengths and its central role in regional and global investment networks.

Macroeconomic Fundamentals

Robust Market

The ASEAN market, consisting of nearly 700 million people, is 8% of the world’s total population, continues to lead developing regions in attracting FDI, even amid a global decline.

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Sustained Economic Growth

Macroeconomic policies pursued by ASEAN Member States and cooperation initiatives at the regional level strengthen the region’s strong economic credentials.

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High Return on Investment

For three consecutive years, the region has led developing regions in FDI, reaching a historical level of US$230 billion in 2023, despite a global decline in FDI​.

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Investment Development

Good Life in ASEAN​

ASEAN makes everyone feel at home. The cosmopolitan cities of Bangkok, Ho Chi Minh, Jakarta, Kuala Lumpur, Manila, and Singapore provide convenience and vitality to locals and foreigners alike. Phnom Penh, Yangon, and Vientiane are slowly emerging from their cocoons and are proving to be as interesting places for expatriates.

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Diverse ASEAN​

ASEAN is a region of different markets, varying economic developments, and diverse cultures, making it one of the most competitive regions in the world today. Diversity leads investors to a wide range of opportunities and an expansive list of possibilities.  In ASEAN, investors find complementarity among ASEAN’s mix of markets.

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Resilient ASEAN​

ASEAN has proven the ability to weather financial crisis. Today, amid global financial uncertainties, ASEAN has shown not just resilience but also growth. The region’s GDP rate in the recent years averaged around 4% and the FDI reaching a historical level of US$230 billion in 2023, despite a global decline in FDI. ASEAN exhibits better-than-expected growth, possibly outpacing global figures.

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Integrated ASEAN​

The 10 ASEAN Member States are working tirelessly towards the establishment of the ASEAN Economic Community. One of the goals is to further improve connectivity among ASEAN’s peoples, institutional policies, and infrastructures. As ASEAN economies integrate, limitless opportunities are created, relations with global economies are strengthened, people and investors benefit.

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Economic Competitiveness

Preferred Workforce

ASEAN workforce is a key factor that entices investors to the region. Human resources range from productive and cost-competitive labour, highly-skilled industry practitioners, and licensed professionals. ASEAN offers diverse career opportunities across dynamic industries, from finance and technology to manufacturing and renewable energy.

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Integrated Supply Chain

ASEAN provides an effective platform for investors to utilize and maximize its value chain. The varying levels of economic development in ASEAN coupled with each country’s industry specialization allow greater complementation among local and multinational companies (raw material supply and high value chain) and locational complementation between member countries (labour force and natural resources).

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Infrastructure Support

ASEAN offers an infrastructure network that allows businessmen faster connection with countries within and outside the region. The commitment to infrastructure development in ASEAN not only drives economic competitiveness but also creates a solid foundation for sustainable growth and investment opportunities.​

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ASEAN Member States

The Association of Southeast Asian Nations (ASEAN) is located in Southeast Asia, which was formed on 8 August 1967. ASEAN is comprised of the ten countries of Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Viet Nam.

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